Baddie Makeup Look
A baddie is a highly confident woman who has a bold aesthetic and doesn't care what you think of it. Their self-assurance is equally sexy and it can be seen in their general demeanor as much as it can their outfit and makeup. It is a popular term on social media platforms, especially TikTok and Instagram. This is because the baddie look was mostly popularized by social media influencers. Like many of the most popular makeup and beauty trends, its origins lie in hip hop culture, with the word ‘baddie’ originating in African American vernacular.
While being a baddie is as much a personal ethos as it is a makeup trend, there is a distinct look associated with it. This is characterized by perfectly blended skin, defined eyebrows, voluminous lips and a focus on highlighting the eyes with long eyelashes and marked eyeliner. See how its done as we explain the baddie makeup look with a tutorial on how to do it right.
What is baddie makeup?
Baddie makeup is a makeup style inspired by empowered women who project confidence and glamour in every detail of their appearance. It emerged as a trend on social media, driven by influencers and celebrities who made it their personal signature. Its aesthetic combines elements of Instagram makeup with contouring and feature-enhancing techniques, resulting in a sophisticated and daring look.
This baddie makeup look stands out for its focus on perfect skin, with a high-coverage base and a well-defined contour. With this style, the cheekbones are also well defined. The eyes play a fundamental role in the baddie look, being emphasized with elongated eyeliners, eyeshadow in neutral tones and dramatic eyelashes. The lips are usually worn in nude or brown tones, with a voluminous effect thanks to the lipliner and gloss.
The goal of baddie makeup is to achieve an impeccable and striking look, where every detail is perfectly worked to project a powerful and seductive image. If you want to try for a more demure look, check out our article providing a doe eye makeup look tutorial.
How to get the baddie makeup look
To recreate baddie makeup, it's important to follow a series of key steps that will help you achieve a polished and well-defined finish. Here's how to achieve the baddie look step by step:
- Skin preparation: before applying makeup, it is essential to moisturize the skin and use a primer that minimizes pores and controls oil. This will allow the foundation to adhere better and the finish to be more even.
- Foundation and contour: baddie makeup is characterised by flawless skin, so it is recommended to use a high-coverage foundation that evens out the tone. Apply a cream or powder contour to sculpt the face, highlighting the cheekbones, jawline and nose. A touch of highlighter on strategic areas will add luminosity, such as the cheekbones, bridge of the nose and Cupid's bow.
- Defined brows: brows play a key role in the baddie look. Thick, arched and perfectly defined brows are preferred, so they can be filled in with pomade or pencil to achieve a defined finish. Our article on how to do soap eyebrows at home can help with this step.
- Eye makeup: eyeliner is essential for the eyes in the baddie makeup trend. A marked and elongated cat eye is recommended to give the look a slanted effect. Shadows are usually in neutral, brown or warm tones, with a well-blended finish. Voluminous false eyelashes can also be added to intensify the look.
- Full lips: the trick for lips is to lightly outline the natural contour with a brown or nude shade, then fill in with a lipstick in similar shades. A touch of gloss in the centre of the lips will make them look fuller.
- Finishing touches: to seal your makeup and ensure it lasts all day, it is recommended to apply translucent powder to the areas most prone to oiliness and finish with a setting spray.
By following these steps, you will achieve flawless baddie makeup that will enhance your beauty and make you look confident and radiant. If you want to try a more retro style, take a look at our nineties style guide for guys and girls.
Tricks for baddie makeup
To ensure your makeup looks even more striking and professional, here are some tricks that will help you perfect baddie makeup style:
- Use a lighter concealer around the eyes to brighten your look and give it a lifting effect.
- Apply the cream contour before the foundation for a more natural and well-blended finish.
- Mix two shades of nude lipstick to create a fuller lip effect.
- Use individual false eyelashes on the outer part of the eye if you want a more natural, but equally striking result.
- Comb and set brows with clear gel to keep them in place all day.
- Smudge your eyeliner well if you're looking for a softer, more sensual effect rather than a very marked line.
Baddie makeup is a trend that stands out for its elegance and visual power. By following these tips and techniques, you can achieve a look that highlights your beauty and reflects confidence in every detail. Do you have the confidence to pull it off?
Now that you know what baddie makeup look is, you can try out another trend with our article explaining how to get the latte makeup look.
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